![]() Having drawn parasols before, loving the pattern that they create when several are propped up in the sand, the collaboration with the premium vodka brand “felt really natural.” Monge says that he’s “inspired by people-women, mostly-but the illustrations are rooted in the South of France,” when I caught up with him at a pool party Grey Goose threw with luggage brand Away-a company Monge just happens to have previously partnered up with-in Cannes during the International Film Festival last month. The motif also appears on the neoprene sleeve that the bottle comes with, ideal for keeping it cool on a hot, sunny day. To capture the French Riviera lifestyle, Monge decided to decorate the bottle with blue-and-white striped parasols, a symbol of summer holidays on the French Riviera. The Paris-born artist, whose whimsical drawings are followed by more than 125,000 followers on Instagram, spent much of his childhood near Saint-Tropez. For 2018, Grey Goose is continuing the series and has upped its design game by collaborating with illustrator Quentin Monge. Celebrating its French heritage and toasting to a festive summer, it was dubbed the “Riviera bottle,” featuring nautical marinière stripes in the brand’s signature blue. Last year Grey Goose revealed its first limited-edition bottle in the United States. Grey Goose always hosts the best events, but this time was something unexpected and out of a dream. Last week I had the chance to travel to Le Logis all the way from Greece and live a true unique experience with the best team ever. From field to bottle, each space reveals a part of our unique story. A series of specially designed immersive spaces bring the production of GREY GOOSE to life. Comfortable, contemporary and chic, Le Logis has 14 elegant bedrooms, a salon, dining room, open-house kitchen, patio, outdoor swimming pool, poolside BBQ and cocktail bar. The estate was restored and renovated from the ground up, with special care taken to preserve its historic significance inside and out. This region is not only famous for producing the world’s finest wines and spirits, but it’s also where the maître de chai (cellar master), François Thibault, was born and raised. Now back to you.Tucked away in the heart of the renowned Cognac region is Le Logis – the 17th-century country manor that Grey Goose calls home. The new subtle patters and their dynamic with the other visuals are definitely my favorite part of the redesign. This is why the new Grey Goose packaging will definitely draw your attention in a duty free store. However, having a splash of color on your label does help a lot as this study proves. This is a trend we’ve seen in wine bottles as well. In recent years, more and more consumers will go for a more minimal tag. Most people shop for alcohol based on the label. Ragged Edge has successfully made the brand feel more accessible in their attempt to, as they said it, “build a flexible identity full of optimism”įrom a marketing perspective, the shorter tagline that spells just “Vodka” now instead of “World’s best tasting Vodka” makes a lot of sense. ![]() When it comes to the goose logo, I have some reservations regarding just how distinctive the goose will actually be.Īlthough I love the movement towards a more minimalistic icon, the 3D texturing that the logo previously had gave it character and a more luxurious identity. The perfect complement to the iconic lone goose symbol.” bespoke type is more contemporary, with just a hint of swagger. So we started by redrawing the logotype from scratch – the biggest change to the brand’s identity since its launch in 1997. The redesign was done by London, UK-based Ragged Edge. Grey Goose has revamped their visual identity and we love it.
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